On August 2nd, 2016, the Associated Press released an article that stated that the benefits of flossing were unproven. We were given the task of quickly coming up with a response to this article, and so, after a little planning, we came up with the following campaign, which follows the idea of "Totally not obvious, but incredibly important."
Agency: Weber Shandwick
Creative Director: Alex Manosalvas, Dan Jividian
Art Director and illustrator: Adrian Mui
Copywriter: Burke Boggio-Hair