Our client asked for a new look and feel for their social media campaign, featuring athletes and inspirational quotes aligned with the Built with Chocolate Milk message of hard work to build a better, healthier life.
The fonts were chosen to give the inspirational quotes a grittier look that breaks away from clean lines, and gives our audience a sense of genuine hard work. The imagery was chosen to evoke confidence in our audience and empower them to achieve their goals.
Our client asked for a full page advertorial in Women's Health Magazine with a live area of 7" x 9.5", to show the training philosophies of an Olympic swimmer, paired with a photographic guide to her go-to workout routine.
Art Director: Adrian Mui