This series of ads was done with one simple concept in mind: to push the new Optima Yellowtop battery to its limits, in a series of the most brutal races and tests known across the globe. The following tells the story of how this battery not only survived, but thrived, throughout every test we threw at it.

This is the Ultimate Torture Test.


Some of the Yellowtop design found its way into the 2018 SEMA show


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Agency: Jacobson Rost
Creative Director: Tom Gorton
Associate Creative Directors: Justin Soest, Will Wilson
Art Director: Adrian Mui
Designer: Luca Pontarelli
Copywriter: Bryce Wergin