Historically, womens sports across the board
have not had the same priority as mens sports.
This becomes even more obvious around All Star Weekends,
during which NBA gets a massive amount of attention,
while the WNBA doesn’t get nearly the same
amount of attention.

In the lead up to the WNBA All-Star Weekend,
Fast Twitch unveiled a limited edition
”Game Changer Collection” featuring the faces
and accomplishments of three of basketball’s
most impactful players, including
Chicago Sky’s Kahleah Copper, Las Vegas Aces’
Candace Parker, and Washington Mystics’ Elena Delle Donne

Despite decreased media coverage of women’s sports,
our team was able to coordinate four interviews with
targeted media, which drove coverage across
a range of sports and lifestyle outlets, including features in
SwishAppeal, Fansided, a Peacock x NBC Sports intervew, and more.

With fan favorites on the bottles, it’s no surprise this activation was a success.
735,000,000+ earned impressions
53 earned media placements
97% inclusion of key messaging
100% positive / neutral sentiment